$49.00 USD

Workshop - Marketing Fundamentals & Storytelling Strategies

Wednesday, April 17 | 1 PM - 4 PM

North Texas Nonprofit Institute                            700 Highlander Blvd, #205, Arlington TX 76015

Nonprofits large and small are tasked with sharing the stories of impact of an organization, but sometimes this work is easier said than done. In the hectic day of the nonprofit, sometimes managers spend their time communicating more internally than they do externally. This workshop is designed to help nonprofits gain an understanding of marketing fundamentals, while also discovering how to use stories to generate both clients and donors. Participants will learn how to: (1) Utilize low-cost marketing methods that have high returns; (2) How to utilize storytelling formulas to create calls to action; and (3) How to create a brand and marketing strategy that shares the important work of an organization’s programs and service.


Presented by Colton Strawser with Colton Strawser Consulting


Colton C. Strawser, Ph.D. is the Executive Director of the North Texas Nonprofit Institute and serves as the President & CEO of Colton Strawser Consulting, a nonprofit consulting firm empowering organizations to create change®. As a practitioner and academic, Dr. Strawser’s consulting work primarily focuses on organizational assessment, program evaluation, capacity building, and research. Most of his nonprofit experience involves working with foundations, education nonprofits, and social service agencies.

Dr. Strawser is a Certified Fund Raising Executive, AFP Master Trainer®, Certified Nonprofit Professional, and Certified Facilitator of the Core Capacity Assessment Tool®. He received his Ph.D. in Nonprofit & Philanthropic Leadership from the University of San Diego.